As a small business owner or a startup owner, when should you think about registering your trademark or your brand name? In my view, right at the very beginning. This is because if you are starting with a brand name that somebody already has registered as a trademark, you Read more…
Should you do a trademark search before you start using a new brand or before you file a trademark application? It’s a sensible question but I have found that sometimes clients do a search and they think that they’re safe when they’re actually not. A search is a good Read more…
How do you select a brand name or a trademark that’s gonna be strong and easy to register? Registering trademarks is the way that you protect your brand and the first thing you wanna do is avoid descriptive names. So the healthy food shop, when it’s a shop selling healthy Read more…
Is it worth getting a lawyer to get your trademark secured for you? I would say that it depends on the lawyer. I would always advise and recommend that you go to somebody who is actually a qualified trademark attorney. Being a trademark attorney is a separate qualification and Read more…
Do you have to register your brand name as a trademark? No you don’t, but then you’re opening up yourself to massive risk, because somebody else could have a trademark registered which is identical to the brand that you’re using. If that happens, even if they register it after you Read more…