So you want to trade under a particular brand name in Australia, and you’ve done a trademark search in Australia and you’re confident that your use is not going to infringe somebody’s trademark in Australia. Does that mean that you should just go ahead and use it and you don’t Read more…
What should you do if you’ve got an incredible brand name, which nobody else has used before and now suddenly because you’ve been using it, people are popping up all over the place using your brand name. If you’ve got a unique name, the first thing you should be doing Read more…
So you have a business name registered, you might even have a domain name registered, or a company name, but does that mean you’re safe from trademark infringement? Unfortunately the answer is no. Trademark registration is the superpower of all of the registrations, so it doesn’t matter which ones Read more…
When you file a trademark, should you file it in your personal name, or in the name of your company? If you’re a sole trader it doesn’t matter, because you don’t have a company, but if you do have a company, which is best? Well, the reason you have Read more…