So, how do you protect your brand or your trademark? There really is only one way and that’s by getting it registered as a trademark. Having a domain name or a company name or a business name will not give Read more…
So what should you do if you have a trademark registered in the name of your old company, and that company is maybe being dissolved, you forgot to renew it, or you sold your shares to somebody else, how can Read more…
Who owns an unregistered trademark and can anybody actually even own an unregistered trademark? It depends on the country that you’re in, for Australia and New Zealand, an unregistered trademark can be owned. It’s generally owned by the first Read more…
How long is a registered trademark valid for? It differs from country to country, but most countries now make it a 10-year period. After the 10-year period or just at the end of the 10-year period, in year nine, you Read more…
So you have a friend who has created a logo for you, and you wonder whether you can register that as a trademark. Well, technically you can file anything as a trademark, the trademarks office is not going to look Read more…
I refer to having your brand registered as a trademark as your superpower. Now people sometimes ask me, “If I have a company name registered, a business name registered or a domain name registered, is that enough to protect me?” Read more…
As a small business owner or a startup owner, when should you think about registering your trademark or your brand name? In my view, right at the very beginning. This is because if you are starting with a brand Read more…
Should you do a trademark search before you start using a new brand or before you file a trademark application? It’s a sensible question but I have found that sometimes clients do a search and they think that they’re Read more…
How do you select a brand name or a trademark that’s gonna be strong and easy to register? Registering trademarks is the way that you protect your brand and the first thing you wanna do is avoid descriptive names. So Read more…
Is it worth getting a lawyer to get your trademark secured for you? I would say that it depends on the lawyer. I would always advise and recommend that you go to somebody who is actually a qualified trademark Read more…