Is your business too small to get trademark protection? I don’t think so, certainly you need to meet your main obligations first.
You need to be able to pay your rent, you need to be able to pay your electricity, you need to be able to pay your staff. But very soon, one of your priorities is to protect your business, and one way of doing that is getting a trademark registered. It’s important to do it quite early, because going through the trademark registration process will show you whether or not there are already existing trademarks, which you might be inadvertently infringing.
If you do infringe somebody’s trademark, it could be very costly. So I think it’s never too soon, provided you’ve got enough cash flow to cover it, to be thinking about trademark protection. You don’t want to be only protecting your trademark after you’re making a profit, because if you inadvertently or deliberately infringe somebody else’s trademark, any profits you make, could be claimed by the registered trademark owner. So the sooner, the better when it comes to trademark protection. My name is Cathryn Warburton and I am the legal lioness.
